Super Future Fitness is a small, family owned fitness center located in North Windham, CT. They are well known for their friendly, family-like atmosphere, their unique selection of equipment, and a wide selection of group fitness classes. As Social Media Manager for Super Future Fitness, I work primarily in content and advertisement creation. The majority of said content is centered around promoting the fitness center’s group fitness schedule, their personal training programs, as well as any ongoing promotions. My main priority as Social Media Manager was to capture the friendly, supportive environment and membership of Super Future Fitness.
Instagram: @superfuturefitnessct
Facebook: Super Future Fitness
WHY I'M SUPER SUNDAY
#WhyImSuperSunday
Ongoing social media campaign to highlight outstanding members of Super Future Fitness. This campaign has been running since September, 2021, and has been successful across both Facebook and Instagram for the small business. See below for an example of this campaign, and feel free to browse their instagram for other examples.
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"Cassius came to us when he weighed 180 lbs after he woke up and decided he wanted to make a change in his life. Shortly after he joined he began working with one of our personal trainers and fell in love with fitness! As he spent more time in our facilities he made lots of friends, a few of whom were bodybuilders, and eventually he went to watch his first show. He decided he liked what he saw on stage so he trained really hard for four years, then competed in his first bodybuilding competitions where he had some phenomenal seasons. His first year out he took two first place titles, competing in Cape Cod Naturals in 2019 and 2021 as well as taking first in the Rhode Island show two years in a row in his category. This year he competed in three shows (Cape Cod Naturals and Rhode Island again along with New York State Naturals), where he took second and fourth with a big class.
'[Super Future Fitness] is my playpen. There are no facilities around here that compare to this place. I've watched it grow and it just gets better and better. I have so many good friends downstairs that support me every day of the week whether they're 18 years old or 50. Everyone knows what I do, respect what I do, and support what I do so its awesome. And when I look around I see the familiar faces that have been here for years and years… you know we're a family. I really have a good deal of respect and family life with those that stay here.'"
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ANALYTICS (Surface)
Cassius’ post was one of our highest engaging posts of the year. This post generated lots of profile activity (35 profile visits, six saves, nine shares, etc) and gathered four new followers, which was wonderful to see as a small business that relies primarily on social media marketing.
These analytics have been updated on 1/10/2022 after this post had finished its promotion.
LAUNCH PERSONAL TRAINING
Part of my responsibilities as Social Media Manager is to create ads for Launch, a personal training company founded out of Super Future Fitness in 2018. These ads are promoted through the Super Future Fitness instagram, though Launch has their own, separate page. The ultimate goal of this campaign was to drive clients to the Launch Personal Training website, and its success was backed by the data.
See below for images used during promotion, and feel free to check out the Super Future Fitness instagram for the most recent examples.
