Super Future Fitness is a small, family owned fitness center located in North Windham, CT that is well known for their friendly, family-like atmosphere, a unique selection of equipment, and a wide selection of group fitness classes. As Social Media Manager for Super Future Fitness, I worked primarily in content creation and social media strategy. The majority of our content aimed to promote the fitness center’s group fitness schedule, personal training programs, and any ongoing promotions as needed. My main priority as Social Media Manager was to capture the friendly, supportive environment and membership of Super Future Fitness.
WHY I'M SUPER SUNDAY
#WhyImSuperSunday
An ongoing social media campaign to highlight outstanding members, Why I'm Super Sunday ran from September 2021-22, and has been successful across both Facebook and Instagram for engagement and interest in out community. Below is an example from Cassius, who has been a member of Super Future Fitness since it's inception.
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"Cassius came to us when he weighed 180 lbs after he woke up and decided he wanted to make a change in his life. Shortly after he joined he began working with one of our personal trainers and fell in love with fitness! As he spent more time in our facilities he made lots of friends, a few of whom were bodybuilders, and eventually he went to watch his first show. He decided he liked what he saw on stage so he trained really hard for four years, then competed in his first bodybuilding competitions where he had some phenomenal seasons. His first year out he took two first place titles, competing in Cape Cod Naturals in 2019 and 2021 as well as taking first in the Rhode Island show two years in a row in his category. This year he competed in three shows (Cape Cod Naturals and Rhode Island again along with New York State Naturals), where he took second and fourth with a big class.
'[Super Future Fitness] is my playpen. There are no facilities around here that compare to this place. I've watched it grow and it just gets better and better. I have so many good friends downstairs that support me every day of the week whether they're 18 years old or 50. Everyone knows what I do, respect what I do, and support what I do so its awesome. And when I look around I see the familiar faces that have been here for years and years… you know we're a family. I really have a good deal of respect and family life with those that stay here.'"
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Cassius’ post was one of our highest engaging posts of the year. His story generated lots of profile activity and led to four new followers, which was wonderful to see as a small business that relies primarily on social media and word of mouth marketing.
As a whole, #whyimsupersundays was our most successful campaign, leading to a 40% increase in audience size. This campaign was also the crux of our engagement strategy, the first of its kind launched within the company.
LAUNCH PERSONAL TRAINING
Part of my responsibilities as Social Media Manager is to create ads for Launch, a personal training company founded out of Super Future Fitness in 2018. These ads are promoted through the Super Future Fitness instagram, though Launch has their own, separate page. The ultimate goal of this campaign was to drive clients to the Launch Personal Training website.
